Marketing is one of the integral parts of a company/farm. Each and every producer should get knowledge about their product out to the potential customer. For them to do there are a few channels that they can take being print media marketing, digital marketing, radio marketing, online marketing, social media marketing just to mention a few.

In this article I will discuss social media marketing and online marketing for agricultural products. The objective is to make you aware of the benefits that come with online marketing and also benefits that come with advertising with Modisar.

To start us off first lets discuss what online marketing and social media marketing is;

Online marketing or Internet marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

Social media marketing Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

The two definitions also mentions some few benefits of using online and social media marketing platforms to sell your product.

Importance of online marketing and social media marketing

There are a couple of online marketing benefits but I chose the following that I felt will be of great importance to mention:

  1.  Cost related benefits: Most social media and websites are free to access. All that a customer does is log in and view details. They are also free and easy to set up.
  2. Viral nature of social media: this is getting people talking about your product, making a lot of people through word of mouth recommend your product and even share details about the product.
  3. Social interactions: the producer and the customer get to interact in real time and get to create conversations with the customer.
  4. Ability to target a wider audience: online and social media marketing exposes your products to the wider audience from different parts of the world, providing them with updated information and build relationships.
  5. Customer service: this allows you to answer customer questions and even provide relevant information to the customer that will help them understand the product.
  6. Convenience: online marketing offers convenience that the customer can view the products and services of the seller anytime of the day. This is a way of also increasing sales as transactions can also be completed anytime of the day. It offers 24 hour shopping services.

Benefits of advertising with Modisar Knowledgebase

Modisar knowledgebase is an educational portal that is developing a large online repository of valuable livestock production information called Modisar Knowledgebase. The primary goal of the knowledgebase is to provide Batswana farmers with valuable livestock production information for free.

Modisar is inviting you to become part of the online repository by positioning your product well. Be part of the innovation that Modisar is bringing to the farming sector. We offer the same benefits that were mentioned above but below are other benefits of advertising with Modisar:

  1. We have a lot of high quality content specifically targeting farmers. You can position your product in line with the article that discusses the product to make it easy for the reader to know where they can get the materials or products in relation to the content in the article and usage.
  2. We have an average of ­+1,283 unique/new visitors to our portal every month. Make use of these new customers to turn them into your new clientele and increase your product brand and promote it.
  3. We have +­1,500 monthly active readers whom visit our portal hence you can make use of the numbers that read our articles to also know where to find the products that they need as explained in the article.
  4. Our content is available in 82 languages, yes we do have a lot of traffic from other countries such as South Africa, Russia, USA etc… which you can use the platform to globally position your product in those countries.